Tuesday, July 22, 2008

How To Drive Traffic To A Brand New Website (2)

Richard Grady has been helping ordinary people earn money online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), click here.Posted in Internet Marketing, Success Tips No Comments »2 Ways To Provide More Income Streams For Your Online Business! Sunday, January 28th, 2007Almost every online business follows a basic model. This isa tried and tested system that would allow you to effectively sell your products in the World Wide Web. It is an automated system that could act as your sales agent 24 hours a day, 7 days a week, even when you’re offline. Have you followed this basic model so far?Let’s have a checklist:• Have you pinpointed your target market?• Have you come up with a product to sell?• Have you created a search engine-optimized website?• Have you promoted your website well, through articlemarketing, forum marketing, blogs, and outside links? • Have you come up with a sales page for your product? • Are you garnering enough traffic for your sales page?• Have you integrated a follow-up system in your website?• Have you determined a price for your product?If you have done all these things, then there is no reason why you shouldn’t rake in some substantial earnings.The only concern left that we have to tackle is how to sustain your profit. Surely, if you’d gather a stable stream of visitors for your web page, you’d be able to generate some sales. But you should always aim for more.And this can be done through cross-selling and back selling.Cross-selling involves the sale of products related to themain products you are selling. For example, you are sellingan eBook on dog grooming. You could offer supportiveproducts like dog grooming kits, dog instructional videos,and the likes.You don’t have to come up with these products yourself.You could simply look for other online businesses offeringthese items, and you could sign up as their affiliate. Asan affiliate, you just have to refer people to the otherbusiness’ sales page, and when the visitors you havereferred would decide to make some purchases, you’ll geta commission for every sale!Back selling is slightly more complicated. It involvesoffering your other products at the exact points of sale.Points of sale are those moments during the instructionwhen your customers are most willing to purchase something.By offering them other products during these times, there is a higher likelihood that they’d buy from you! These points of sale can be broken down into:• That moment when your customer clicks on the orderbutton. He will be diverted to a new page for his paymentdetails. You could include a pop-up for this page advertising your other products. Better yet, the pop-upscould even employ urgency marketing to better your chancesof bagging more sales.• That moment when your customer has just purchased aproduct from you. Normally, he’ll be redirected to a ThankYou page. In the Thank You page, you could advertise otheroffers as well.When automating your online business, do keep these inmind. If you manage to integrate cross-selling and back selling tactics in specific points of your website, you’dbe able to rake in more profit! It’s as simple as that!Do you need some products to cross promote of to offer atthe backend of every deal? You could check out the manyaffiliate programs online. For sure, there is one which isrelevant to the subject your business is servicing.Simply choose the products that complement what you’reoffering, or at the very least, target the same audienceyour own products are aiming for. This would provide foryou the greatest chance of success when it comes to theaforementioned supplements for your online sales.Charlie has been “working” the Net for over 4 years and has just released an innovative ezine called The One Point of Zero Newsletter. Designed to serve the new Internet AffiliateEntrepreneur – So, be sure to get on the list and download your free videos: Ulitmate Website Videos: http://affiliatelavelle.com/.Posted in General, Internet Marketing, Success TUsing Newsletters To Market Your BusinessSunday, January 28th, 2007Most web-based business owners subscribe to at least one newsletter that focuses on different aspects of the markets they are interested in. This is why it’s very important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service.You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up with the constant changes and improvements in your niche market. You will want to be always one step ahead of the rest of the newsletters in order to maintain and build a larger subscriber base quicker.One of the most important things for your newsletter is not only to be relevant, but also to look professional. People see the newsletter before they actually read it and if it looks unprofessional, subscribers could easily unsubscribe without ever reading it and you will lose a subscriber.There are many software programs you can buy that will help you build a newsletter that is not only professional, but has additional design features and the like. This is important because appearances can often mean everything so far as getting people to actually read what you have written.There are plenty of programs available online and web sites that cross compare programs features and prices. This will help you make a good choice in the program best for you.Next, you will want to have a reason for people to sign up for your newsletter. People do not subscribe to newsletters without good reason and interest, so you will want to make sure that not only does your letter look professional but that it provides professional information or other items your subscribers want like access to ebooks, toolkits, advice for marketing, business or other things.You should also have an automated program that initiates newsletter requests and processes newsletter remove requests. IF not, you might find yourself spending hours adding new e-mail addresses and removing others. Most people would rather spend this time on their business instead of managing email addresses. This program will certainly be worth whatever it costs.Also, you should know that over 70% of sales are made after at least the third contact with a potential customer, so marketing your products in a newsletter to weekly subscribers will mean increasing your sales and revenues.This is important for a successful business, so make sure you are providing cutting edge information for your subscribers and giving them a reason to stay a subscriber.Once you have your professional newsletter in place, watch as the subscribers increase day after day and watch how your sales are affected as well as traffic to your site. Marketing via a newsletter can only help your web page and revenues.

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